Videos

In this week's video, we talk about using an advocacy engagement funnel to get your membership list and supporter list to take more action on your organization's behalf. With an engagement funnel, you are turning supporters into activists. Starting with low-pressure asks, tracking who completes them, and following up with progressively larger asks.

Vice President Ben Holse is the author of this week’s blog about keeping virtual volunteers for your grassroots campaign engaged and excited.

Check out Elena Veatch's video on how to be a good consumer of political polls so you can ask your pollsters good questions and make the most of the data you glean.

Joe talks about how advocacy tactics have evolved over the years and gives a sneak peek at our upcoming content.

TCW President and author of this blog, Joe Fuld talks about user-generated content for advocacy and his favorite platforms. User-generated content is a great tactic for nonprofit advocacy organizations trying to build storytelling capacity.

We chatted with our former intern and author of this week’s blog about TikTok, politics, and youth engagement. Molly Opinsky talks about how campaigns are using TikTok and other social media to engage young voters and why it’s more important than ever for campaigns to have an organic social media presence.

Power mapping has been used by advocates and activists for many many years to ensure they are effective with their time, people and resources as they plan out their strategy to run advocacy campaigns. For those of you who are visual learners, you might find this strategy particularly helpful to help you visualize what you need to do to move the needle. Learn how to visually map out your political landscape with our power mapping video.

Having good volunteers is a key part of winning your campaign, which is why you should invest in your campaign training today! Let us help you help yourself.

Nonprofits are often strapped for cash, but with the help of digital are empowered to increase their outreach tenfold!

Check out our 5 tips to help you search for political jobs.

A winning political campaign needs to focus on core fundamentals to get ahead. Check out this video to learn about 5 things your political campaign should be doing to get ahead of the competition and minimize their mistakes. If followed, these tips will set your campaign up on the road to success!

Watch this video and see our top 9 political campaign tips for all candidate campaigns! This video will help you establish a presence, expand engagement, solicit donors, and win your election!

Candidate fundraising is an essential component of a successful campaign. Securing, soliciting, and expanding a donor base can determine a campaign's ability to sustain its operations and compete with opposing candidates.

Time management, especially for a candidate, is a problem that plagues too many political campaigns. political scheduling is an art form that can make a real difference in your campaign. People, and money are the core resources of a campaign but getting volunteers and raising money are usually the focus of campaigns and they ignore the time management aspect.

Campaign Planning is a step no political campaign should miss. You should develop and maintain a comprehensive political campaign plan to ensure your campaign stays on message and is equipped to handle any challenge.

Writing your campaign plan is the very first step in. running for office! Learn how to build and structure a plan. Tune into our video for a full list of tips.

Confused about the difference between grassroots vs grasstops advocacy? Check out our video on the distinction between these two advocacy tactics. Bottomline is both grasstops and grassroots can make a big difference in your advocacy campaign. learning how to mobilize both is an important skill for your team .

Yes - canvassing still matters learn more about the power of door-knocking and grassroots campaigns. It needs to be a part of your campaign strategy for advocacy, civic engagement and politics.

A good walk card is a cornerstone of a grassroots campaign. We are big believers in door-to-door campaigns and canvassing. Here is a quick guide to creating a great walk card for your candidate!

Writing good campaign descriptions is important to hire the right staff for your campaign. Check out what we have to say about campaign job descriptions!