The Campaign Workshop Blog

When you are setting up your digital campaign budget for advocacy, how much should you spend on digital advertising? Per unit, digital advocacy advertising is comparatively cheap – while you may spend several hundred dollars (or more) per point on TV, your cost per thousand impressions (CPM) can be as little as a dollar or two for digital advertising. That means that digital advertising can be a fantastic way to reach out to supporters and promote your advocacy campaign when you’re working with limited dollars.

Today, we’ll talk about a little-known but very powerful tool for advocacy campaigns - the Youtube Brand Lift Study. Standard metrics such as views and clicks are great ways to track how many people have viewed and interacted with your video ads online.

The art of crafting a well-integrated advocacy strategy is akin to making a great book-to-film adaptation. When you find out a book you love will be made into a movie, you hope the story, characters, and message won’t be lost in translation across mediums. A good adaptation will capture the theme and boil the plotline down to its most important elements—after all, few among us have time to catch a twelve-hour movie (though I personally would be on board with a marathon re-cut of The Shining).

As folks make the trek back home for the holidays, family politics can create even more conflict. This week we took a different turn; instead of talking about political strategy which is the main focus of this blog, we asked for help on navigating family politics from the professionals. Our final interview is a deep dive into family politics with Edward Honnold; a therapist in D.C.

Campaign unionization, is it right for your campaign? It seem obvious that Democrats should be supportive of campaign unionization… right? Not necessarily.

Digital political ad transparency has been an elusive thing. In a world of fake news, hacked sites and independent expenditures from groups you have never heard of, actionable information on digital spending is important. For years, you have been able to find out what opponents are spending on television and radio. Now, digital publishers a re starting to focus on  digital ad transparency. They are making it easier to see what folks are doing with paid digital political ads.

A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before.