The Campaign Workshop Blog

There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started!

We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.

Mentionmapp is a digital campaign tool that allows you to map connections between Twitter users to visualize who’s saying what and who they’re saying it to. Mentionmapp can help you keep track of your brand and figure out who’s engaging with your content. We talked to co-founder and CEO John Gray about his digital campaign tool Mentionmapp, as well as larger trends such as the proliferation of Bots and misinformation.

VoterCircle is a digital tool that elevates friend-to-friend outreach over traditional campaign-to-voter contact. VoterCircle has been featured in our 100 campaign tools lists can change the way any campaign does volunteer recruitment, grassroots fundraising, and GOTV. We talked with founder and CEO Sangeeth Peruri about leveraging personal networks and more.

A good habit can be the ingredient for success in running your personal life and your grassroots organization.

If you have never set up a Twitter account, consider this to be your crash course! Twitter is becoming increasingly important to both political and advocacy campaigns, but with its ever evolving features and unique vocabulary specifically for the Twitter Platform, it can be hard for some to jump on the bandwagon. Here is a simple guide to a fast twitter account set up:

List building is an art and a science. When you start a campaign your friends and family are pumped up, you have some committed volunteers, and maybe you even have an official campaign Facebook page.  One key question remains, can you raise the money?  This is where list building comes in.

Determining the size of a digital buy is a question many folks ask, but there is not a set formula for determinig a digital spend percentage. Politics is not cookie cutter. In order to build a winning digital budget, you need to make sure you create a strategy to define your goals and determine your tactics based on your goals and target- not just based on tactics alone.