The Campaign Workshop Blog

Whether it is for advocacy or fundraising, nonprofits spend a lot of time list building. With the right plan, an organization can grow and engage through their list. But done the wrong way, list building can be a waste of money and resources. Here is some advice on list build for organizations:

The political website: it’s a requirement for any candidate for office, but that doesn’t mean it should be just another item to check off your to-do list! Being intentional when setting up your website by keeping a few key political tactics in mind will ensure that you are providing voters with an enjoyable, engaging, cohesive experience.

At The Campaign Workshop, we always love hearing about and trying out new online video platform to help us and our clients. One online video platform we absolutely love and were able to learn more about is Wistia. As video becomes increasingly important in content marketing, Wistia does what most video tools can't do- help you increase your site’s SEO through their platform.

You’ve decided to run for office - congratulations! You’re probably wondering how to get your message out to the community, and you might be a little overwhelmed by all your options. it's time for your campaign budget to come to to the rescue.

Getting your issue out organically through blog posts, videos and infographics might seem like a lift, but most organizations are publishing content all the time - and see themselves as thought leaders. The big issues organizations have with publishing material is harnessing the content they already produce.

The simple concept of Twitter is to post short thoughts- 140 character thoughts to be exact. In a just a sentence or two, millions of people worldwide (310 million monthly active users) engage in conversations, find information, and express their feelings on a multitude of relevant topics. Whether it be a large event like a presidential debate or a local issue like a ballot measure, Twitter can be a significant social media platform for your advocacy campaign.

One of the biggest benefits digital advertising can bring to a campaign is data. Unlike TV and mail, you can hone in on your targets, pay attention to metrics mid-campaign and adjust as necessary, and analyze what worked and what didn’t when the campaign is over.