The Campaign Workshop Blog

Here at The Campaign Workshop, we always stress the value of storytelling with strong visuals in political and advocacy advertising. In other words, using photos or footage of authentic people looking straight into a camera and speaking candidly about things they’ve experienced, makes communications materials more compelling. There’s far more potential to persuade folks through testimonials than there is through wonky policy white papers – the question is, why?

Campaign mistakes force folks to learn and adapt – in a perfect world. In reality, plenty of campaigns fail to reflect on their flaws before gearing up for their next fight; they recognize that a problem exists, but don’t always take the time to address the bad habits that cause them to keep repeating their mistakes.

I am a big fan of nonprofit content marketing, but many folks who are new to the world of online content tend to skip blogging, or creating content on their websites and go straight to outside content sites. I look at outside content sites as more like renting an Airbnb than buying a home. You can enjoy a rental unit, but you should spend most of your time working on your house. There a few reasons for this:

Whether it is for advocacy or fundraising, nonprofits spend a lot of time list building. With the right plan, an organization can grow and engage through their list. But done the wrong way, list building can be a waste of money and resources. Here is some advice on list build for organizations:

No matter how many advocacy campaigns you have done, people will always have a ton of questions about advocacy metrics to judge how successfully those campaigns were run, and if they were effective.

The political website: it’s a requirement for any candidate for office, but that doesn’t mean it should be just another item to check off your to-do list! Being intentional when setting up your website by keeping a few key political tactics in mind will ensure that you are providing voters with an enjoyable, engaging, cohesive experience.

At The Campaign Workshop, we always love hearing about and trying out new online video platform to help us and our clients. One online video platform we absolutely love and were able to learn more about is Wistia. As video becomes increasingly important in content marketing, Wistia does what most video tools can't do- help you increase your site’s SEO through their platform.

You’ve decided to run for office - congratulations! You’re probably wondering how to get your message out to the community, and you might be a little overwhelmed by all your options. it's time for your campaign budget to come to to the rescue.

Getting your issue out organically through blog posts, videos and infographics might seem like a lift, but most organizations are publishing content all the time - and see themselves as thought leaders. The big issues organizations have with publishing material is harnessing the content they already produce.

Video storytelling is an “it” topic in advocacy and advertising circles. The strategy of delivering a story in the digital age that will get people to engage seems to be the latest goal for many nonprofits. But how can you do it in a consistent, scalable way that achieves your goals? Here are our tips to make an impact with advocacy video storytelling:

Digital advocacy in Trump’s America means (for many of us) a near unending need for Trump photos. Unfortunately, buying rights managed photos of our fearless Commander in Cheeto means running up an epic tab pretty darn quickly. But fear not (at least with regard to photos… I can’t make any promises regarding the rest of what’s going on at this point) – compelling photos of Trump are still available to those of us who don’t have deep pockets and an unlimited Getty account.