The Campaign Workshop Blog

According to Mirriam Webster, advocacy is defined as the act or process of supporting a cause or proposal. In the time I have worked, the process of supporting causes has changed. From needing lobbyists to meeting with legislators, all the way to how we promote causes, a lot has changed.

It's important to be focused on growing grassroots actions for the upcoming years as we move past the Trump presidency. None of these tips are earth shattering, but good grassroots actions are defined by day in-and-out action that lasts for the long term.

Ever had a moment when you to launch a Kickstarter nonprofit campaign ( or other online fundraising platform)? Some folks in the nonprofit and advocacy space have been hugely successful with Kickstarter, but it takes a combination of work, timing, and luck.

If job hunting at any stage in life is a daunting process, searching for your first ever political job as a young person can be soul-crushing. While you may not be able to avoid all the headaches and meltdowns that accompany your transition into the Real World, these tips for your first political job hunt will at least help you breathe more easily (and maybe even sleep at night) as you navigate.

Digital Advocacy is on everyone's mind. Last month, I attended the Nonprofit Technology Conference in Washington, D.C. and one panel caught my eye: New Tools From the 2016 Elections That Nonprofit Techies Need to Know About. Given that our clients are both campaigns and nonprofits, it was a perfect fit. 

While blogging is undoubtedly an important element of any nonprofit content marketing plan, there are a number of other ways to use your team’s knowledge to promote your organization. These methods will increase traffic to your site and boost brand awareness. Here are a few:

Before a content launch, it is useful to have a system or checklist to make sure people know your new product exists and engages with it. This is a critical part of tour content's early success. This system is more than a tweet or a release—it is a holistic approach to all of it.

We all love life hacks. I’ll read any article that promises to show me “10 ways to be more productive at the office” or “15 secrets to make your morning better” or “5 ways to pack a healthier lunch.” Even if I just glean a single tip from the list, the sparkling promise of ease and order will hook me every time. That was why I was excited to try out the Hemingway Editor, a website that’s designed to show you simple ways to make your writing “bold and clear.”

When I started on the campaign trail, I was lucky enough to go through the Campaign Management Institute, where I became focused on political campaigns and encountered great mentors like Peter Fenn, Richard Smolka, Bill Sweeney and Peter Lindstrom through college programs and internships. Meeting folks who had made careers out of politics encouraged me to set aside my mom’s vision of me becoming  a professional chef and instead, pursue a career in politics and find a political campaign job.

Sometimes jargon prevents us from learning about useful tools. Recently I had a conversation with a client who asked me what is an API?  An API, or application program interface, is a portal to allow connection between databases, apps, or programs.