The Campaign Workshop Blog

Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

The simple concept of Twitter is to post short thoughts- 140 character thoughts to be exact. In a just a sentence or two, millions of people worldwide (310 million monthly active users) engage in conversations, find information, and express their feelings on a multitude of relevant topics. Whether it be a large event like a presidential debate or a local issue like a ballot measure, Twitter can be a significant social media platform for your advocacy campaign.

With Trump as president, nonprofit organizations have an opportunity to use digital advocacy to grow engagement and reach donors and constituencies. This doesn't make it any easier to get legislation passed, but it does present an opportunity for growth that may not have existed in the past for your organization.

One of the biggest benefits digital advertising can bring to a campaign is data. Unlike TV and mail, you can hone in on your targets, pay attention to metrics mid-campaign and adjust as necessary, and analyze what worked and what didn’t when the campaign is over.

There are many grassroots strategies out in the world, but not all of them work. So when it comes to grassroots, what actually works? The most effective strategies are built around personal relationships with legislators. When organizations build real relationships between their members and elected officials, their engagement lasts longer and their phone calls get returned.

According to Mirriam Webster, advocacy is defined as the act or process of supporting a cause or proposal. In the time I have worked, the process of supporting causes has changed. From needing lobbyists to meeting with legislators, all the way to how we promote causes, a lot has changed.

It's important to be focused on growing grassroots actions for the upcoming years as we move past the Trump presidency. None of these tips are earth shattering, but good grassroots actions are defined by day in-and-out action that lasts for the long term.

Ever had a moment when you to launch a Kickstarter nonprofit campaign ( or other online fundraising platform)? Some folks in the nonprofit and advocacy space have been hugely successful with Kickstarter, but it takes a combination of work, timing, and luck.

If job hunting at any stage in life is a daunting process, searching for your first ever political job as a young person can be soul-crushing. While you may not be able to avoid all the headaches and meltdowns that accompany your transition into the Real World, these tips for your first political job hunt will at least help you breathe more easily (and maybe even sleep at night) as you navigate.

Digital Advocacy is on everyone's mind. Last month, I attended the Nonprofit Technology Conference in Washington, D.C. and one panel caught my eye: New Tools From the 2016 Elections That Nonprofit Techies Need to Know About. Given that our clients are both campaigns and nonprofits, it was a perfect fit. 

While blogging is undoubtedly an important element of any nonprofit content marketing plan, there are a number of other ways to use your team’s knowledge to promote your organization. These methods will increase traffic to your site and boost brand awareness. Here are a few:

Before a content launch, it is useful to have a system or checklist to make sure people know your new product exists and engages with it. This is a critical part of tour content's early success. This system is more than a tweet or a release—it is a holistic approach to all of it.