The Campaign Workshop Blog

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

When you launch a new campaign, advocacy or nonprofit website make sure you're ready to put in the work. The actual process of transferring the website is not the backbreaking work, it's the diagnostic tests and reports you'll need to run to test your site's functionality.

Digital political targeting can be tricky to navigate, but when done right, it can make digital ads work effectively and efficiently.

Political internship interviews can be challenging. All political greats start somewhere. a political internship can help teach you important skills necessary for future success in the political field- it will be your first political job. New York Senator Kirsten Gillibrand interned for former New York Senator Alfonse D’Amato during college, while Virginia Senator Mark Warner interned for three different Connecticut Democrats throughout high school and college. But with other exceptional candidates vying for the same internships as you, securing your first political internship can be difficult. You need to set yourself apart from these candidates to seal the deal and start your journey into the world of politics. One way to differentiate yourself from the sea of wannabe politicos is to master the internship interview. From one political intern to a future one, here are important tips to keep in mind as you get ready for interview season:

Whether you have been a nonprofit executive director in the past or this is your first time as a new executive director, taking over an organization has its challenges. Follow our 10 tips to make your transition into a new executive director job smooth:

After hitting the snooze button, the political intern wakes up. Already having their work clothes packed, they grab a quick breakfast and head off to the gym.

Everyone has a story to tell. For politicians, advocates, and change makers, how you tell your story is essential. A great way to do this is through writing a book about your life. Every major politician of the last few decades has penned an autobiography, telling their story of how they achieved the American Dream. Political advocacy books include how the writer grew to overcome obstacles and persevere to make the world a better place.

I am not a political pollster, and I don’t play one on T.V. But, I am a big consumer of political polling and spend a lot of time working with pollsters to craft political surveys. When it comes to creating a political survey, we often see folks make the same mistakes.

Campaign manuals and eBooks on politics (especially good ones) are hard to come by. So here is a list of our favorite campaign manuals to help progressive candidates win campaigns. These campaign guides come from experts in a range of different fields. They cover everything from debate prep to messaging. Here is a run-down of our favorite eBooks and campaign manuals by Meg Ahern, the National Democratic Institute for International Affairs, and more:

Aly Sterling is the founder and president of Aly Sterling Philanthropy, a non-profit consulting firm that specializes in fundraising, board governance, strategic planning, and executive search partnerships. Most recently, Aly partnered with a legal aid foundation in Los Angeles to lead their first-ever capital campaign for a new building headquarters. She also served as fundraising counsel to a prominent healthcare system managing multiple regional and national campaigns raising more than $85 million.

Why the Most Positive Social Change is to Subscribe to the Resist Podcast List
I love a good podcast. Amongst all the Fox News dog whistle rhetoric, it is good to hear positive social change.  This list is a compilation of favorites from the TCW staff and we know you will love them too. Listen, get inspired, and go instill positive social change throughout the world. Welcome to The Campaign Workshop’s Resist Podcast List.

Hal Malchow has over thirty-five years of experience in politics, having worked for four Democratic presidential nominees and a long list of Senate, congressional, and gubernatorial candidates. Hal Malchow’s pivotal role in introducing data science to American political campaigns and measuring the impact of voter communication tactics changed the way campaigns are run. In his latest novel, No Popes in Heaven, Hal Malchow draws upon his experience to highlight the absurdities of our political system and the negative consequences of well-meaning reforms for our democracy. We sat down with him to hear all about his new book.

Seth Masket is a political scientist based at the University of Denver who specializes in political parties, campaigns and elections, and state legislatures. In 2016, he authored The Inevitable Party: Why Attempts to Kill the Party System Fail and How they Weaken Democracy. Seth Masket writes a weekly column with Pacific Standard.