The Campaign Workshop Blog

A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before.

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

When you launch a new campaign, advocacy or nonprofit website make sure you're ready to put in the work. The actual process of transferring the website is not the backbreaking work, it's the diagnostic tests and reports you'll need to run to test your site's functionality.

Digital political targeting can be tricky to navigate, but when done right, it can make digital ads work effectively and efficiently.

Political internship interviews can be challenging. All political greats start somewhere. a political internship can help teach you important skills necessary for future success in the political field- it will be your first political job. New York Senator Kirsten Gillibrand interned for former New York Senator Alfonse D’Amato during college, while Virginia Senator Mark Warner interned for three different Connecticut Democrats throughout high school and college. But with other exceptional candidates vying for the same internships as you, securing your first political internship can be difficult. You need to set yourself apart from these candidates to seal the deal and start your journey into the world of politics. One way to differentiate yourself from the sea of wannabe politicos is to master the internship interview. From one political intern to a future one, here are important tips to keep in mind as you get ready for interview season:

Whether you have been a nonprofit executive director in the past or this is your first time as a new executive director, taking over an organization has its challenges. Follow our 10 tips to make your transition into a new executive director job smooth:

After hitting the snooze button, the political intern wakes up. Already having their work clothes packed, they grab a quick breakfast and head off to the gym.

Everyone has a story to tell. For politicians, advocates, and change makers, how you tell your story is essential. A great way to do this is through writing a book about your life. Every major politician of the last few decades has penned an autobiography, telling their story of how they achieved the American Dream. Political advocacy books include how the writer grew to overcome obstacles and persevere to make the world a better place.

I am not a political pollster, and I don’t play one on T.V. But, I am a big consumer of political polling and spend a lot of time working with pollsters to craft political surveys. When it comes to creating a political survey, we often see folks make the same mistakes.

Campaign manuals and eBooks on politics (especially good ones) are hard to come by. So here is a list of our favorite campaign manuals to help progressive candidates win campaigns. These campaign guides come from experts in a range of different fields. They cover everything from debate prep to messaging. Here is a run-down of our favorite eBooks and campaign manuals by Meg Ahern, the National Democratic Institute for International Affairs, and more:

Looking for a good organizational campaign tool? Today I am going to explain why every political and advocacy campaign should use Slack to coordinate and streamline group communication.

Aly Sterling is the founder and president of Aly Sterling Philanthropy, a non-profit consulting firm that specializes in fundraising, board governance, strategic planning, and executive search partnerships. Most recently, Aly partnered with a legal aid foundation in Los Angeles to lead their first-ever capital campaign for a new building headquarters. She also served as fundraising counsel to a prominent healthcare system managing multiple regional and national campaigns raising more than $85 million.